A proven slim fit

True to its roots, the Alberto jean keeps its contemporary slim fit — close to the body (with a 17 cm leg opening on size 30) and designed to flatter the leg.

Comfort is guaranteed thanks to the 2% elastane in the fabric, which gives it just the right amount of stretch.

How to wear ecru jeans

Intimidated by light denim? Don’t be!

  • Simply pair it with other classic menswear staples: a blue shirt, a khaki sweatshirt, a grey jacket or brown shoes.
  • You can also create contrast with black or navy — think leather jacket, dark tee or dark shoes — or go for a softer tonal look with a taupe polo, beige raincoat, and cream sneakers.
  • And finally, take advantage of its neutral yet luminous tone to pair it with pastels or bolder colors — lilac, orange, pink or yellow, for example.

A fabric made for you…

To make a great light-colored jeans, you first need to find the right color.

Too white, and it stands out too much in an outfit. Too dark, and it no longer feels like a true light jean. That’s why we chose a subtle ecru tone — a natural white with a soft grey undertone that’s easy on the eyes.

Then, you need the right fabric.

We selected a selvedge denim, easily recognized by its red selvedge outseam, and full of texture.

Its surface is dotted with irregular slubs, known as neps — the natural impurities of cotton, which are preserved here to give the denim a truly authentic feel and a distinctive texture.

… And made with the planet in mind

Woven in Italy by Candiani, a mill long committed to more sustainable denim, this fabric is Regenagri certified, meaning the cotton comes from regenerative agriculture.

But what does that mean?

It’s a new way of farming that aims to restore soil health and create a positive impact on fertile land.

It’s a slower, more thoughtful approach to growing cotton, based on practices such as:

  • Reducing soil disturbance,
  • Using cover crops between harvests to protect and nourish the soil,
  • Reintroducing livestock: while absent from most industrial agriculture, animals help naturally fertilize the soil, reducing the need for chemical inputs and pesticides

The result? A denim that’s not only gentler on the environment — but also on those who grow it.

Details & finishes