Update : 2025
We’ve been following the brand since its early days in 2020. Its foundations are still very much present: a fairly tailored style with strong, defined lines — generous jacket lapels, large shirt collars, trousers with turn-ups and side adjusters — crafted in natural materials (mainly cotton, linen, and wool).
That said, the style has softened over time and now leans more toward soft tailoring — a more relaxed form of elegance. This is reflected in the use of neutral tones (taupe, beige, cream), more laid-back pieces (knitted shirts and polos), and more comfortable fits. We find this shift interesting, as it makes the pieces more accessible and easier to wear.
The pricing is mid-range, and quite reasonable considering the overall offering.
The brand uses Italian, British and Japanese fabrics from renowned weavers. As for manufacturing, the location depends on the type of garment. You'll find both European production (Italy, Spain, Portugal) and Asian production (China).
We recommend this brand if you appreciate a confident yet understated tailoring style!
Grand Le Mar is a Swedish ready-to-wear brand.
Founder : Gustaf Douglas Hegelund and Oscar Alexander Hegelund
Year : 2020
Offer : modern tailoring wardrobe: suits, coats, shirts, dress pants, knits, shoes. Grand Le Mar also offers a custom-made service.
Distribution : online on the brand's e-shop. One physical shop in Stockholm and a showroom in NYC for "Custom made" items.
