Bonnegueule began in 2007 as a leading platform for men’s fashion, helping millions of men discover their style. Since 2014, we’ve evolved into a brand with an e-shop and nine stores across France. We emphasize exceptional and responsible craftsmanship and materials, offering beautiful and functional clothing while guiding you toward the pieces that suit you best. Our mission is to promote better clothing consumption, focusing on quality, durability, functionality, and timelessness. Our fashion philosophy is both hedonistic and responsible, rich yet accessible, cutting-edge but humble.
Bonnegueule clothing
At Bonnegueule, we inspire and guide our clients with personalized advice and in-depth information. Our purpose is to help, support, and accompany you on your style journey. With humility, we aim to equip you with all the tools to make informed decisions. We are committed to producing the best content online and delivering a fair, honest, and friendly customer experience, both on our website and in our stores.
The Bonnegueule experience
Our mission is to inspire and guide our clients with personalized advice and comprehensive information about meanswear. Helping, supporting, and accompanying you is at the heart of what we do. With humility, we aim to equip you with all the tools to make the right decisions. We are dedicated to crafting the best articles online and delivering a fair, honest, and friendly customer experience, both on the web and in our stores.
The Bonnegueule community
We foster a connection among clothing enthusiasts, promoting a thoughtful relationship with their wardrobe, centered on sharing and self-improvement. We cultivate a mindset that embraces change, driven by a genuine desire to inform and advise, drawing on over 17 years of expertise. Our goal is to inspire conscious dressing and encourage a shift in clothing consumption habits. We enjoy engaging with you daily through comments on our articles, YouTube videos, Instagram, and Discord.
Our commitments
We are dedicated to continuous improvement, making no compromises on product durability or the environmental impact of our materials. Transparency is at the core of everything we do. We prioritize rich textures and natural, ethically sourced materials, and we proudly manufacture our clothing in Europe.
The media
We create articles and videos about men’s wardrobes and the craftsmanship behind them, helping you appreciate the beauty of materials and details that only the discerning eye notices. From Japanese selvedge denim to Italian fresco fabrics, we take you on a journey to explore style, guiding you towards discovering your own.
Bonnegueule x Trimaran SVR-Lazartigue
BonneGueule becomes the on-land outfitter for the Trimaran SVR-Lazartigue during the 2025 Transat Café L'Or. A first sporting collaboration built on shared values. Also discover our exclusive interview with skipper Tom Laperche, recorded between two training sessions in Concarneau.
